LUXARITY, the social initiative of Lane Crawford Joyce Group with the vision to inspire a conscious living for all, presents LUXARITY Pop Up 2018, a sustainable fashion pop-up offering exceptional access to pre-loved luxury fashion items for a fraction of the original price, running from Saturday 3 to Saturday 10 November 2018 in collaboration with venue partner OnTheList and blockchain venture ConsenSys Social Impact.
Dedicated to inspiring responsible consumption and conscious living for all, LUXARITY have partnered in 2018 with ConsenSys Social Impact to use blockchain technology to tokenise monetary contributions and bring transparency to the world of giving. The collaboration is the first of its kind and will establish a public blockchain on which consumers’ purchases in store, as well as cash donations, can be tracked and followed-on. Proceeds raised at the LUXARITY Pop Up 2018 will be tokenised, trackable and donated to a number of social and educational causes of the donor’s choice.
“We are passionate about promoting a conscious lifestyle and building a community that shares our values of Responsibility, Awareness & Wonder,” says LUXARITY Founder, Cristina Ventura. “Together with our partners and supporters, we are on a mission to influence change from within, co-creating a future that is sustainable and transparent.”
“We are thrilled to partner with LUXARITY to bring transparency to the world of fashion,” says Global Project and Partnership Lead at ConsenSys Social Impact, Ben Siegel. “Beyond just the retail industry, we are setting the standard for tracking of physical goods. LUXARITY’s innovative jump into this technology represents the beginning of a paradigm shift in the way companies and individuals donate.”
LUXARITY aims to raise awareness from within by bringing together industry experts and leaders as well as visionaries. Major players in Hong Kong’s community partnering with LUXARITY this year include OnTheList, Hong Kong Research Institute of Textiles and Apparel (HKRITA), SCAD, PARSONS School of Design and 2018 brand ambassadors Angie Lau, founder of Narramur, Angie Ng, Model and Wellness Instructor and Shelly Lee Davies, Chief Digital Officer of The Store.
All benefits from LUXARITY go towards projects and educational grants focusing on the United Nations Sustainable Development Goals of #12 responsible consumption, #4 health and wellbeing & #3 quality education. LUXARITY Pop Up 2018 proceeds will go towards educational grants for PARSONS School of Design and SCAD, and a research project on sustainability and recycling for HKRITA. In addition, LUXARITY, in collaboration with ConsenSys Social Impact, have organised a Hackathon to engage social entrepreneurship and the blockchain ecosystem in Hong Kong. The winners of the event will receive cash prizes from the proceeds raised.
LUXARITY Pop Up 2018, Saturday 3 – Saturday 10 November 2018, OnTheList, Printing House, 6 Duddell Street, Central, Hong Kong
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