5 Dec 2018

Going north: Sinclair expands to Beijing

Sinclair expands in Beijing - featured image

Sinclair today launches a third location in Greater China, expanding its reach to drive communications for its diversifying suite of clients. Located in Beijing’s Chaoyang District, the new hub brings Sinclair’s established teams in Hong Kong and Shanghai closer to the heart of Mainland China, and responds to a growing demand for the multi-award-winning independent agency’s PR, digital and experiential communications offering. In conjunction with the new Beijing location, Sinclair has also announced senior team appointments across the region.

Founder & CEO Kiri Sinclair said: “As the China market continues to transform into a powerful global hub of creativity and innovation, we are excited to expand Sinclair to Beijing. Responding to a growing client demand for regional agency representation, the new opening in one of the world’s most exciting metropolises represents the success of our agency model, which continues to be grounded in a unified, collaborative and business-focused approach to integrated communications.”

Executive Director Kevin Lam, who spearheads Sinclair’s expansion in mainland China, said: “We are excited to further explore China’s growing pool of creative talent from our new Beijing location as we partner with local brands looking towards international markets, as well as brands looking to enter China. Our multicultural team allows us to be an agency with global insights and an authentically local perspective, driving business growth for brands across sector and industry.”

The opening of Sinclair’s new Beijing hub marks another milestone in the agency’s most successful year to date – one which has seen unprecedented growth, significant client wins, and 20 prestigious industry awards including Independent Agency of the Year 2018 from Mumbrella Asia, and Greater China PR Consultancy of the Year 2018 from Campaign Asia. With one of the region’s highest agency talent retention rates, Sinclair’s team first culture fosters creativity, collaboration and strategic thinking.

As Sinclair expands its Greater China footprint, the agency also introduces market-level leadership with new appointments.

Carbo Yu, who joined Sinclair in 2017, has been promoted to Director, Head of Business Development based in Hong Kong. She continues to drive her stellar record of crafting communications strategy for high-profile consumer brands, honing her skills across multichannel content strategy, media relations, budgeting and forecasting, and takes on the responsibility of driving business development in Hong Kong. Her elevation to Hong Kong market lead ensures that Sinclair HQ is in very capable hands.

Rosanna Herries has been promoted to Director, Head of Sinclair Arts. She joined Sinclair in 2016 and has 8 years of experience leading arts and culture communications programmes for some of the best in the business. She will take lead of the agency’s dedicated team of arts and culture consultants who develop integrated solutions for museums, galleries, art fairs and biennials, auction houses, design and architecture firms and public art initiatives, across the commercial, not-for-profit and government sectors.

Sara Chen has been appointed Director, Head of Business Development based in Shanghai. A Shanghainese native, prior to joining Sinclair Sara garnered 10 years of experience at renowned international agencies, where she led integrated campaigns across the lifestyle, healthcare, property, sports and government sectors. Sinclair will continue its impressive growth in Shanghai under the watch of Sara’s knowledgeable and careful eye.

Gaby Li joins Sinclair as Associate Director based in Beijing. With 8 years of experience working with hospitality, lifestyle and consumer brands in the city, her Beijing expertise and local insight will prove an asset to the agency as it serves newly signed and existing clients in the city.

Sinclair full team 2018-12
Sinclair’s growing team works seamlessly across hubs in Hong Kong, Shanghai and Beijing
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