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Stories in motion: how to turn your next event into a powerful storytelling tool for your brand - featured image

Stories in motion: how to turn your next event into a powerful storytelling tool for your brand

When done properly, events can be powerful storytelling tools for brands. Jessica Man shares her top tips on how to make your next event one with impact.

Jessica Man - Sinclair Jessica Man · 3 Apr 2019

Greater Bay Area: The opportunity and challenge for Hong Kong public relations consultants

How is the Greater Bay Area initiative changing the game for Hong Kong’s public relations professionals? Kevin Lam shares his thoughts.

Kevin Lam - Sinclair Kevin Lam · 21 Mar 2019

Trends we’re looking out for in the Year of the Pig

As we reach the end of the zodiac cycle, what integrated communications trends should we be looking out for in the Year of the Pig?

Kiri Sinclair · 31 Jan 2019
Digital PR - Holly Chan Sinclair Insights

How to put the ‘digital’ into digital PR

What does it mean to be a practitioner of digital PR? Holly Chan breaks it down.

Holly Chan - Sinclair Holly Chan · 23 Nov 2018
The big dilemma facing luxury brands in China right now - Rachel Zhou Sinclair featured image

The big dilemma luxury brands in China are facing right now

Luxury brands in China are at a fork in the road. Rachel Zhou explains.

Rachel Zhou Rachel Zhou · 6 Nov 2018
What you need to know about content marketing - Sinclair

What you need to know about content marketing

Content marketing is one of the hottest topics in the communications world right now. How can you make sure that your brand is doing it correctly?

Nik Addams - Sinclair Nik Addams · 9 Oct 2018
Insights: Why artificial intelligence needs a human personality

Why artificial intelligence needs a human touch

A good bot needs a personality, and an engaging one at that. That’s why, when it comes to artificial intelligence, storytellers need to be part of the conversation, too.

Sinclair · 19 Jun 2018
hy Starbucks in China is the example other internationals need to look to - Starbucks Roastery Shanghai

Why Starbucks in China is the example other internationals need to look to

How has the coffee giant done what many others before them have tried and failed? Elly Porter takes a closer look at the success of Starbucks in China.

Eleanor Porter Sinclair Shanghai Eleanor Porter · 24 May 2018
Facebook news feed

Facebook gets real: What the new News Feed algorithm means for your brand

The changes to the Facebook News Feed algorithm will have a serious impact on how brands position themselves on the platform. Nikki McLucas shares her top tips on what brands need to do in this brave new world

Nikki McLucas Sinclair Nikki McLucas · 2 Feb 2018
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