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Insights: Why artificial intelligence needs a human personality

Why artificial intelligence needs a human touch

A good bot needs a personality, and an engaging one at that. That’s why, when it comes to artificial intelligence, storytellers need to be part of the conversation, too.

Sinclair · 19 Jun 2018
hy Starbucks in China is the example other internationals need to look to - Starbucks Roastery Shanghai

Why Starbucks in China is the example other internationals need to look to

How has the coffee giant done what many others before them have tried and failed? Elly Porter takes a closer look at the success of Starbucks in China.

Eleanor Porter Sinclair Shanghai Eleanor Porter · 24 May 2018
Facebook news feed

Facebook gets real: What the new News Feed algorithm means for your brand

The changes to the Facebook News Feed algorithm will have a serious impact on how brands position themselves on the platform. Nikki McLucas shares her top tips on what brands need to do in this brave new world

Nikki McLucas Sinclair Nikki McLucas · 2 Feb 2018
PR trends 2018

6 PR trends to know for 2018

From micro-influencers to big data and everything in between, our experts weigh in on what the PR world will look like in 2018

Sinclair · 29 Dec 2017
Sinclair We influence for good

We influence for good

We actively seek and select projects dedicated to building a better future in the communities in which we live, work and play.

Kiri Sinclair · 3 Nov 2017
We influence careers

We influence careers

As a business that relies on having a talented team, a successful PR agency is one that attracts and retains the right people.

Kiri Sinclair · 27 Oct 2017
We influence the story

We influence the story

Along with a flair for media and influencer engagement, we have a passion for building market relevant brand narratives. This is how we influence the story.

Kevin Lam - Sinclair Kevin Lam · 20 Oct 2017
We influence across industry

We influence across industries

At Sinclair, our expert team of strategists work across industry with one goal in mind: to create business impact through persuasive storytelling.

Kevin Lam - Sinclair Kevin Lam · 12 Oct 2017
Sinclair We Influence Through Partnership

We influence through partnerships

At Sinclair, we invest in a brand’s below-the-line strategy to build reputation, trust and loyalty.

Kevin Lam - Sinclair Kevin Lam · 27 Sep 2017
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