Tag: Thought Leadership

The importance of being appropriate in any setting

From the way you dress to what you say and how you say it, a PR always needs to make sure their actions suit the occasion. Adrian Lo explains

Adrian Lo - Sinclair Adrian Lo · 4 Aug 2017

A shift in the system: How audience trends are changing the PR game

Audiences now wield more power than ever before. Holly Chan discusses what that means for a PR pro.

Holly Chan - Sinclair Holly Chan · 27 Jul 2017
Young woman surrounded by limestone cliffs

Why it pays to always be curious

As the PR industry evolves into the new mobile and digital reality, the skill set of PR and communications professionals is being revisited. But the one thing that will never change is the need to be curious.

Kiri Sinclair · 16 Jun 2017

The art of effective emailing

It’s something we do every single day, but there’s definitely a right way to do it. Daniella Lopez guides us through the art of effective emailing.

Sinclair · 1 Jun 2017

The friendzone: Why genuine media relationships matter

Journalist-turned-PR pro Nik Addams has a few tips for maintaining real and lasting relationships with media contacts

Nik Addams - Sinclair Nik Addams · 25 May 2017
Express yourself: The art of storytelling

Express yourself: The art of storytelling

Janet Chan shares her tips on how to tell an effective story – and why it matters

Janet Chan - Sinclair Janet Chan · 16 May 2017

Hitting the target: Telling the right story to the right audience

A PR campaign won’t be effective if you don’t hit the right target, even if you have the most wonderfully creative ideas and an endless budget. Ridley Cheung explains

Ridley Cheung - Sinclair Ridley Cheung · 5 May 2017

Weaving the web: How to network like a pro

There’s never a bad time to network. Snowy Tang shares her top tips on how to make the most of any encounter

Sinclair · 26 Apr 2017

Cutting through: Creating a content campaign with a rational and emotional appeal

Rise above the noise by pulling at the heartstrings. Jackie Dunn explains the power of emotions in a content marketing campaign

Sinclair · 13 Apr 2017

Prepare for the worst in uncertain 2017 with a crisis plan

The only certainty in our increasingly complex and interconnected world is uncertainty. Anticipate the worst and have a crisis plan ready – with digital included. Matt Brady explains

Sinclair · 3 Apr 2017
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