Tag: Storytelling

Insights: Why artificial intelligence needs a human personality

Why artificial intelligence needs a human touch

A good bot needs a personality, and an engaging one at that. That’s why, when it comes to artificial intelligence, storytellers need to be part of the conversation, too.

Matthew Brady - Sinclair Matthew Brady · 19 Jun 2018
We influence the story

We influence the story

Along with a flair for media and influencer engagement, we have a passion for building market relevant brand narratives. This is how we influence the story.

Kevin Lam - Sinclair Kevin Lam · 20 Oct 2017
hands woman laptop working 428x241 - A shift in the system: How audience trends are changing the PR game

A shift in the system: How audience trends are changing the PR game

Audiences now wield more power than ever before. Holly Chan discusses what that means for a PR pro.

Holly Chan - Sinclair Holly Chan · 27 Jul 2017
Man with a camera

How to use video to tell your brand story

The future of content is looking increasingly like a post-literal one. Emma Williamson explains why you should be harnessing the power of video to tell your brand story

Emma Williamson · 7 Jul 2017
angela ko prtips 2 428x241 - All ears: How listening can make you a better storyteller

All ears: How listening can make you a better storyteller

Storytelling is an art, but it doesn’t necessarily come naturally. Angela Ko shares why in order to tell stories, it often helps to listen to those of others

Sinclair Team · 29 Jun 2017
Express yourself: The art of storytelling

Express yourself: The art of storytelling

Janet Chan shares her tips on how to tell an effective story – and why it matters

Janet Chan - Sinclair Janet Chan · 16 May 2017
sai prtips 2 428x241 - A thousand words: The power of images

A thousand words: The power of images

There’s no better way to tell a story than with effective imagery. Sai Roshini Daswani shares her insight into the power of visual content.

Sai Roshini Daswani - Sinclair Sai Roshini Daswani · 9 May 2017
pexels photo 247811 1 428x241 - Hitting the target: Telling the right story to the right audience

Hitting the target: Telling the right story to the right audience

A PR campaign won’t be effective if you don’t hit the right target, even if you have the most wonderfully creative ideas and an endless budget. Ridley Cheung explains

Ridley Cheung - Sinclair Ridley Cheung · 5 May 2017
Fly me away: Creating a content-led strategy for a travel brand

Fly me away: Creating a content-led strategy for a travel brand

In integrated campaigns, content is king. Candice Leung looks at three key points to remember when creating a content marketing strategy for a travel brand

Candice Leung - Sinclair Candice Leung · 6 Apr 2017
pexels photo 26135 1 428x241 - 6 things to remember when creating a powerful brand story

6 things to remember when creating a powerful brand story

Telling a good story is at the core of the PR profession, but it’s an art form that needs to be mastered have the right impact. Ridley Cheung takes us through the steps of creating a brand story with impact

Ridley Cheung - Sinclair Ridley Cheung · 19 Oct 2016
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