Tag: Social Media

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Facebook gets real: What the new News Feed algorithm means for your brand

The changes to the Facebook News Feed algorithm will have a serious impact on how brands position themselves on the platform. Nikki McLucas shares her top tips on what brands need to do in this brave new world

Nikki McLucas Sinclair Nikki McLucas · 2 Feb 2018

Building blocks: What are content pillars, and why do they matter?

In a content marketing campaign, quality always trumps quantity. Kay Tsoi outlines the key things you need to keep in mind when building content pillars for your brand

Kay Tsoi - Sinclair Kay Tsoi · 21 Apr 2017
Fly me away: Creating a content-led strategy for a travel brand

Fly me away: Creating a content-led strategy for a travel brand

In integrated campaigns, content is king. Candice Leung looks at three key points to remember when creating a content marketing strategy for a travel brand

Sinclair · 6 Apr 2017
Great wall of fire: Alternative communications tools in Mainland China

Great wall of fire: Alternative communications tools in mainland China

What are the digital platforms to note in mainland China? Daniella Lopez reveals more, from WeChat to QQ.

Sinclair · 24 Jan 2017

The rise of social media monitoring tools

As social media monitoring tools become more sophisticated, Sai Roshini Daswani recommends her six favourite – and free – apps that you can use to get started

Sai Roshini Daswani - Sinclair Sai Roshini Daswani · 13 Jan 2017

What to know about PR in the age of social media

Janet Chan outlines four key things to consider when doing PR through social media

Janet Chan - Sinclair Janet Chan · 10 Jun 2016
Smartphone with Snapchat logo

4 reasons you need to be on Snapchat in 2016

In 2016, there’s no reason not to be on Snapchat. Rachael Anderson takes a closer look at the next big thing in the social media world

Sinclair · 30 Dec 2015
Stack of newspapers

3 things to know about the media landscape in China

Candice Leung takes us through the lay of the land in China’s constantly evolving media landscape

Sinclair · 4 Sep 2015

Want to grow your Instagram following? Here are three expert tips

Instagram master Kay Kulkarni (@kulkimoose) shares his top tips on growing your following. (It’s not as random as you think.)

Sinclair · 24 Aug 2015
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