Tag: Digital Marketing

Digital PR - Holly Chan Sinclair Insights

How to put the ‘digital’ into digital PR

What does it mean to be a practitioner of digital PR? Holly Chan breaks it down.

Holly Chan - Sinclair Holly Chan · 23 Nov 2018

Building blocks: What are content pillars, and why do they matter?

In a content marketing campaign, quality always trumps quantity. Kay Tsoi outlines the key things you need to keep in mind when building content pillars for your brand

Kay Tsoi - Sinclair Kay Tsoi · 21 Apr 2017

What is native advertising, and why does it matter in PR?

Kevin Lam discusses how PR professionals can leverage native advertising in content-led campaigns, and why they should

Kevin Lam - Sinclair Kevin Lam · 27 Jul 2016
Smartphone with Snapchat logo

4 reasons you need to be on Snapchat in 2016

In 2016, there’s no reason not to be on Snapchat. Rachael Anderson takes a closer look at the next big thing in the social media world

Sinclair · 30 Dec 2015
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