Tag: Brand Strategy

hy Starbucks in China is the example other internationals need to look to - Starbucks Roastery Shanghai

Why Starbucks in China is the example other internationals need to look to

How has the coffee giant done what many others before them have tried and failed? Elly Porter takes a closer look at the success of Starbucks in China.

Eleanor Porter Sinclair Shanghai Eleanor Porter · 24 May 2018
Facebook news feed

Facebook gets real: What the new News Feed algorithm means for your brand

The changes to the Facebook News Feed algorithm will have a serious impact on how brands position themselves on the platform. Nikki McLucas shares her top tips on what brands need to do in this brave new world

Nikki McLucas Sinclair Nikki McLucas · 2 Feb 2018
Sinclair x Yaki Man We Influence Creatively

We influence creatively

As an integrated communications agency, the team at Sinclair understand that creativity is the cornerstone that creates impact.

Kevin Lam - Sinclair Kevin Lam · 14 Sep 2017
We Influence Strategically

We influence strategically

At Sinclair, we influence through a strategic approach to integrated public relations that is focused on organisational or business objectives.

Kiri Sinclair · 7 Sep 2017

6 things to remember when creating a powerful brand story

Telling a good story is at the core of the PR profession, but it’s an art form that needs to be mastered have the right impact. Ridley Cheung takes us through the steps of creating a brand story with impact

Ridley Cheung - Sinclair Ridley Cheung · 19 Oct 2016

Teaming up: How do brand partnerships work?

What to think about when considering this lucrative, and quickly expanding, area of communications strategy

Sinclair · 27 May 2016

Why companies are lining up to partner with the arts

Next time you’re looking for a collaboration idea that’s a little ‘left of centre’ – think art

Kiri Sinclair · 15 Apr 2016
The Optimist

Launching a new restaurant in Hong Kong: 4 ingredients for success

Emma Williamson on the four key things to keep in mind – from a PR point of view – when launching a new restaurant in Hong Kong

Sinclair · 27 Oct 2015

Why a CSR campaign is also good a PR campaign

Jessica Playford explains why CSR isn’t just good for PR, but also good for business

Sinclair · 3 Aug 2015
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