Content marketing is one of the hottest topics in the communications world right now. How can you make sure that your brand is doing it correctly?
How has the coffee giant done what many others before them have tried and failed? Elly Porter takes a closer look at the success of Starbucks in China.
The changes to the Facebook News Feed algorithm will have a serious impact on how brands position themselves on the platform. Nikki McLucas shares her top tips on what brands need to do in this brave new world
As an integrated communications agency, the team at Sinclair understand that creativity is the cornerstone that creates impact.
At Sinclair, we influence through a strategic approach to integrated public relations that is focused on organisational or business objectives.
Telling a good story is at the core of the PR profession, but it’s an art form that needs to be mastered have the right impact. Ridley Cheung takes us through the steps of creating a brand story with impact
What to think about when considering this lucrative, and quickly expanding, area of communications strategy
Next time you’re looking for a collaboration idea that’s a little ‘left of centre’ – think art
Emma Williamson on the four key things to keep in mind – from a PR point of view – when launching a new restaurant in Hong Kong
Jessica Playford explains why CSR isn’t just good for PR, but also good for business